Business Model Generation

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Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers by Alexander Osterwalder and Yves Pigneur

Resource Type: Professional
Who this Book is Good For: Experienced Leaders, Executives

This is not your traditional management or business strategy book! Highly visual and engaging exercises walk the reader through the process of building a solid business model. Authors Osterwalder and Pigneur replace outdated models with innovative design thinking that seeks to create value for companies, customers, and communities. Using their Business Model Canvas as a matrix for nine essential “building blocks” provides a systematic method for approaching the creation of business models. The process is organized and presented in a step-by-step manner that is useful for individuals and teams to understand the complex architecture of business.

Happy Strategizing!
Lisa

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