Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers by Alexander Osterwalder and Yves Pigneur
This is not your traditional management or business strategy book! Highly visual and engaging exercises walk the reader through the process of building a solid business model. Authors Osterwalder and Pigneur replace outdated models with innovative design thinking that seeks to create value for companies, customers, and communities. Using their Business Model Canvas as a matrix for nine essential “building blocks” provides a systematic method for approaching the creation of business models. The process is organized and presented in a step-by-step manner that is useful for individuals and teams to understand the complex architecture of business.